Indeed Product Inclusion & Equitable Design
2019-2021
Problem: How can we make our products inclusive and accessible for all people?
Solution: Customize education to be visual and succinct, focus on one segment and see it through to completion (accessibility), and utilize accessibility success to extrapolate a framework for all populations. In other words, how can you use WCAG as a model to design guidelines for all communities?
Measurement: How many violations? Did we fix all violations? Continuous development environment mapped to three pillars: Prevent, Fix, and Monitor. Can people using assistive technology use the product (user research)?
Notable Contributions: Leader of all initiatives, designed accessibility program for global company with 10000 employees and 60+ product teams, designed custom education for managers and contributors, and designed full suite of resources to support engineering/product/design accessibility work at scale.
Year One. Custom Education.
Targeted at designers. Breaking down the following complex topics: Inclusion, Diversity, Ethics, and Accessibility. Snapshots from PDFs (40+pages each) designed in collaboration with Rachael Posnak for Indeed.
Year Two. Accessibility Standard.
Defined WCAG 2.1, AA standard, with supporting activities to reach that goal. First-ever Indeed surfaces inventory. First full-scale audit of Indeed digital surfaces. 5000+ issues identified and remediated in 2020. “Plug and play” code-based resources made available for developers and QA. First-ever required accessibility training completed with 90% completion rate. Disability Equality Index (DEI) award winner. Graphic below represents the organizational design introduced so all employees understood the dimensions of accessibility work.
Year Three. Inclusion Framework.
Organized and operationalized intersectional council (200 members) from all historically marginalized communities to review products for inclusivity. Over 100 engagements to date internally, with significant inclusion improvements in both marketing and product offerings. Utilized a custom designed framework to evaluate inclusivity with objectivity.
